Archive for September, 2009

Our pre-press proofs. Say that three times. Blurred for the sur­prise element.

Sad Mag is launch­ing its first printed issue in one week! The proofs look fan­tas­tic, the col­ors floated off the page, and the CMYK looked stark. The mag­a­zine is going to be a beauty to hold in your hand. Vancouver’s Rhino Press did a fan­tas­tic job. And did we men­tion that is is printed on FSC-certified paper? It is printed on sus­tain­able for­est paper. Good for the envi­ron­ment, good for us. Good for you.

The founders of Sad Mag are going to be post­ing on sadmag.ca at least once a week. Being the cre­ative direc­tor of Sad Mag, my blog will be bring­ing you visual art, inspi­ra­tions, sneak peeks into the design of the mag­a­zine, and inter­views with Vancouver’s raw visual talent.

Stay tuned this week for inter­views with two of our pho­tog­ra­phers and our cover artist!

–Bran­don

Molo’s Gas­town Stu­dio. Pho­tog­ra­phy by Laura Nguyen.

As the Sad Mag fam­ily excit­edly moves closer to our launch date on Sep­tem­ber 17, we’ll be giv­ing sadmag.ca vis­i­tors exclu­sive sneak peeks into our pre­mier issue. Check back in the com­ing weeks as we pre­view orig­i­nal con­tent right here.

“This is molo’s sig­na­ture “soft­wall.” Today, it acts as a cur­tain, shield­ing us from the dreary after­noon with its thou­sands of del­i­cate hon­ey­comb folds. The soft­wall stands tall, wrap­ping the room in a cool white light. It is like look­ing through a cloud, thick yet trans­par­ent, into the vague shapes of the world below.”

— Stacey McLach­lan
FALL 2009, ISSUE ONE

Skull and Cross­bones. Pho­tog­ra­phy by Eric Cairns

As the Sad Mag fam­ily excit­edly moves closer to our launch date on Sep­tem­ber 17, we’ll be giv­ing sadmag.ca vis­i­tors exclu­sive sneak peeks into our pre­mier issue. Check back in the com­ing weeks as we pre­view orig­i­nal con­tent right here.

On my snoops through decades of clut­ter, I pre­fer the stores that arrange their VHS tapes in a cab­i­net like they’re still in a home. Then I can gin­gerly remove a film from its spot, mar­vel its pleas­antly thick-novel shape, and imag­ine the staff would view it after hours.

— Lau­ren Schachter
FALL 2009, ISSUE ONE

Pro­file on National Radio. The buzz is on.

Thank you to every­one who was plan­ning to lis­ten to today’s inter­view on On the Coast. Unfor­tu­nately, CBC changed their pro­gram­ming at the last minute and can­celled their inter­view with Sad Mag. Another time! Stay tuned.

The whole city is talk­ing about Sad Mag! The lit­tle mag­a­zine that could caught the atten­tion of CBC Radio. Tune in to Radio One’s On The Coast at 4:10pm on Wednes­day, Sep­tem­ber 2 to hear Sad’s Edi­tor in Chief Deanne Beat­tie in con­ver­sa­tion with Stephen Quinn. They’ll be talk­ing about mag­a­zines, the launch party, and the sum­mer of Sad.

By your com­puter? Stream the show online.
If you’re on the road, lis­ten in at 88.1 FM or 690 on your AM dial.