The Making of a Magazine: Printing and Blogging

Our pre-press proofs. Say that three times. Blurred for the sur­prise element.

Sad Mag is launch­ing its first printed issue in one week! The proofs look fan­tas­tic, the col­ors floated off the page, and the CMYK looked stark. The mag­a­zine is going to be a beauty to hold in your hand. Vancouver’s Rhino Press did a fan­tas­tic job. And did we men­tion that is is printed on FSC-certified paper? It is printed on sus­tain­able for­est paper. Good for the envi­ron­ment, good for us. Good for you.

The founders of Sad Mag are going to be post­ing on sadmag.ca at least once a week. Being the cre­ative direc­tor of Sad Mag, my blog will be bring­ing you visual art, inspi­ra­tions, sneak peeks into the design of the mag­a­zine, and inter­views with Vancouver’s raw visual talent.

Stay tuned this week for inter­views with two of our pho­tog­ra­phers and our cover artist!

–Bran­don